Privacy Policy

Last Updated: October 22, 2026

1. Introduction

Welcome to Jinchenghaigo ("we," "us," or "our"). We respect your privacy and are committed to protecting your personal information when you visit our website, browse our scarf collection, place an order, or contact our customer service team.

This Privacy Policy explains how we collect, use, disclose, and protect personal information when you access or use our website and services.

Our online store is operated by Senrunze (Dongguan) Electronic Commerce Co., Ltd., based in Dongguan, Guangdong Province, China.

By using our website, you acknowledge that your personal information may be handled as described in this Privacy Policy, subject to your rights and choices under applicable privacy laws.

2. Information We Collect

We may collect the following categories of personal information, depending on how you interact with our website.

2.1 Information You Provide Directly

When you place an order, contact us, or use certain website features, we may collect:

  • Name and contact information, including your email address and phone number.
  • Billing and shipping addresses.
  • Order details, including products purchased, quantities, and transaction records.
  • Information you provide when contacting customer support.
  • Information submitted through website forms, account registration, or other interactive features, where available.

Please provide accurate information so we can process your orders and respond to your requests.

2.2 Payment Information

Payments may be processed through third-party payment service providers.

We may receive limited transaction information, such as payment status, transaction references, and payment method details necessary to manage your order.

Your complete payment card information is generally handled by the relevant payment processor rather than stored directly by us, depending on the payment method and website configuration.

Please review the privacy policy of your chosen payment provider for further information about how it handles payment information.

2.3 Information Collected Automatically

When you visit our website, certain technical information may be collected automatically, including:

  • IP address and approximate location derived from it.
  • Browser type and version.
  • Device type and operating system.
  • Pages visited and interactions with website content.
  • Referral sources and browsing activity.
  • Access dates, times, and diagnostic information.

We may use cookies and similar technologies to collect some of this information, subject to applicable law and your preferences.

3. How We Use Your Information

We may use personal information for the following purposes:

  • Order Processing: To confirm, process, fulfill, and manage purchases.
  • Shipping and Delivery: To arrange delivery and provide order tracking where available.
  • Customer Support: To answer questions, resolve complaints, and assist with returns or refunds.
  • Payment Administration: To verify transaction status and help prevent payment fraud.
  • Website Operation: To maintain website functionality, security, and performance.
  • Personalization: To improve product browsing and shopping experiences where supported.
  • Marketing Communications: To send promotional messages where permitted by law and, when required, with your consent.
  • Legal Compliance: To comply with applicable laws, regulations, tax obligations, and lawful requests.
  • Business Protection: To detect fraud, prevent abuse, and protect our rights, customers, and services.

We will use personal information only for purposes permitted by applicable law.

4. Cookies and Similar Technologies

Our website may use cookies, pixels, and similar technologies to support website functionality and understand how visitors interact with our services.

These technologies may be used to:

  • Remember shopping cart contents and website preferences.
  • Maintain essential website functions.
  • Understand website traffic and performance.
  • Measure marketing effectiveness where applicable.
  • Support advertising or personalization features where enabled.

Some cookies are necessary for website operation, while others may be optional.

Where required by law, we will request consent before using non-essential cookies. You may be able to manage cookie preferences through our website's cookie settings or your browser settings.

Disabling certain cookies may affect some website features, including shopping cart functionality or checkout.

5. How We Share Personal Information

We do not sell personal information in exchange for money. We may share information with the following categories of recipients when necessary for the purposes described in this policy:

5.1 Service Providers

We may share relevant information with service providers that support our business, including:

  • Payment processors.
  • Shipping and logistics providers.
  • Website hosting and technical support providers.
  • Analytics and website performance services.
  • Customer service and communication platforms.
  • Marketing providers, where applicable.

These providers may process information on our behalf or in accordance with their own privacy terms, depending on their role.

5.2 Legal and Regulatory Requirements

We may disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, protect legal rights, investigate fraud, or protect the safety of our customers and others.

5.3 Business Transactions

If our business undergoes a merger, restructuring, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable legal requirements.

6. International Data Transfers

Because our business is based in China and our website may serve customers in other countries, personal information may be transferred to or processed in countries other than the country where it was collected.

Data protection laws may differ between countries.

Where required, we will take appropriate measures to protect personal information during international transfers and comply with applicable legal requirements.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including order fulfillment, customer support, dispute resolution, fraud prevention, and legal compliance.

Retention periods may vary depending on the type of information, the nature of our relationship with you, and applicable legal obligations.

When personal information is no longer required, we will take reasonable steps to delete it, anonymize it, or securely dispose of it, subject to legal retention requirements.

8. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, and disclosure.

However, no method of electronic transmission or data storage can be guaranteed to be completely secure.

We encourage customers to use secure devices and networks when accessing our website and to contact us if they suspect unauthorized use of their account or personal information.

9. Your Privacy Rights

Depending on your location and applicable law, you may have rights concerning your personal information.

These rights may include:

  • Requesting access to personal information we hold about you.
  • Requesting correction of inaccurate information.
  • Requesting deletion of personal information, subject to applicable exceptions.
  • Requesting a copy of certain information in a portable format.
  • Objecting to or requesting restrictions on certain processing activities.
  • Withdrawing consent where processing is based on consent.
  • Opting out of marketing communications.
  • Filing a complaint with a relevant data protection authority.

To exercise your rights, please contact us using the details provided in the Contact Information section.

We may need to verify your identity before processing certain requests. We will respond in accordance with applicable legal requirements.

10. Additional Information for European Economic Area and UK Residents

If you are located in the European Economic Area (EEA) or the United Kingdom, applicable data protection laws may provide additional rights.

Where the General Data Protection Regulation (GDPR) or UK GDPR applies, we process personal information only when a valid legal basis is available.

Depending on the circumstances, these legal bases may include:

  • Performance of a contract, such as fulfilling an order.
  • Compliance with a legal obligation.
  • Legitimate interests, where these interests are not overridden by your rights.
  • Consent, where required for particular processing activities.

You may have the right to access, correct, erase, restrict, or transfer certain personal information, object to certain processing, and withdraw consent where applicable.

You may also lodge a complaint with the relevant data protection authority.

Where required by applicable law, we will provide additional information about international data transfers and the safeguards used to protect personal information.

11. Additional Information for California Residents

If you are a California resident and the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), applies to our business, you may have additional privacy rights.

Depending on the circumstances, these may include the right to:

  • Know what categories of personal information are collected and how they are used.
  • Request access to or deletion of certain personal information.
  • Request correction of inaccurate personal information.
  • Obtain certain information in a portable format.
  • Opt out of the sale or sharing of personal information for cross-context behavioral advertising, where applicable.
  • Limit certain uses or disclosures of sensitive personal information, where applicable.
  • Exercise your privacy rights without unlawful discrimination.

We do not knowingly sell personal information for monetary consideration. If our website uses advertising or analytics technologies that legally constitute the sharing of personal information, applicable opt-out choices will be provided where required.

To submit a privacy request, contact us at admin@jinchenghaigo.com.

We may verify your identity and apply legally permitted exceptions when responding to requests.

12. Children's Privacy

Our website sells scarves and fashion accessories and is intended for general shopping use. It is not designed to knowingly collect personal information directly from children who are below the applicable minimum age for online privacy consent.

If you are a parent or legal guardian and believe that a child has provided personal information to us inappropriately, please contact us.

We will review the request and take appropriate steps in accordance with applicable law.

13. Third-Party Websites and Services

Our website may contain links to third-party websites, social media platforms, or external service providers.

We are not responsible for the privacy practices, security, or content of independent third-party websites.

When you leave our website or use a third-party service, we encourage you to review its privacy policy and terms of use.

14. Marketing Communications

We may send promotional emails or other marketing communications where permitted by law and, where required, with your consent.

You may unsubscribe from promotional emails at any time by using the unsubscribe link included in the message or by contacting us.

Even if you opt out of marketing communications, we may still send essential transactional messages related to your orders, payments, shipping, or customer service requests.

15. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website features, service providers, or applicable legal requirements.

The revised version will be published on this page with an updated "Last Updated" date.

Where required by law, we will provide additional notice or obtain consent for material changes.

We encourage you to review this page periodically to stay informed about how we handle personal information.

16. Contact Information

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need assistance with personal information related to an order, please contact us.

Store Name: Jinchenghaigo

Legal Business Name: Senrunze (Dongguan) Electronic Commerce Co., Ltd.

Business Address: Room 304, No. 6 Zhiwei Street, Daojiao Town, Dongguan, Guangdong Province, China

Email: admin@jinchenghaigo.com

Phone: +86 15926969302

When submitting a privacy request, please describe your request clearly and include relevant order details if applicable. Please avoid sending complete payment card numbers or other unnecessary sensitive information.

We aim to respond to privacy inquiries in accordance with applicable legal requirements.

Thank you for visiting Jinchenghaigo. We value your trust and are committed to treating your personal information responsibly while providing a pleasant shopping experience.